Developer Taps Author To Promote Troy, NY

First Columbia Hires Duncan Crary to Help Spread Troy to the World

TROY, N.Y. (04/04/13) — A major developer has retained a Troy-based author to publicize its historic properties and the revitalization of the city in general.

DCC_CropDuncan Crary, 34, will be helping First Columbia share news of its historic Hedley Park Place and Flanigan Square buildings, as well as the company’s plans to develop the surrounding 25-block region along Troy’s downtown waterfront.

“The City of Troy is undergoing a genuine rebirth. But we need more people living, working and playing here in order to see a full comeback,” Crary said. “I’ll be working with First Columbia to share that message, using their properties and construction plans to entice people to check out what this small American city has to offer.”

A well-known New Urbanist, Crary is the author of “The KunstlerCast: Conversations with James Howard Kunstler… the tragic comedy of suburban sprawl,” (New Society Publishers, 2011). In the book, which earned critical acclaim in the U.S. and Canada, Crary and Kunstler (author of “The Geography of Nowhere,” and “The Long Emergency”) advocated for the prospects of small cities like Troy.

This December, Crary launched a semi-monthly podcast, titled “A Small American City.” The program highlights the voices, stories, history and urban fabric of Troy, N.Y. It has already attracted an international audience and acclaim.

“We noticed Duncan’s been getting a lot of positive press for the city of Troy — not just locally but around the world,” said Victoria Harris, marketing director of First Columbia. “He really loves this city, and knows a lot about it. So we decided he was the right person to help us get the word out about our properties and plans in Troy.”
$10 MILLION INVESTMENT

First Columbia is investing $10 million to convert the space in both its Hedley Park Place and Flanigan Square buildings into “New York City-style,” high tech offices. In total, the two buildings, contain more than 350,000 square-feet of office space. About 86,000 square-feet of space is currently available at Hedley Park Place, located at 433 River St., while about 87,476 square feet are available at Flanigan Square, located at 547 River St.

Crary’s goal will be to gain positive media attention, locally and beyond, to help attract more tenants from outside the city. He will do that by promoting First Columbia’s projects and the city as a whole.

“Young professionals in particular are looking to re-locate to small walkable cities like Troy,” Crary said. “These two beautiful buildings are great places to set up a company, all within walking distance of restaurants, parks and shops downtown.”
25-BLOCK URBAN REDEVELOPMENT

In 2006, First Columbia commissioned a master plan to redevelop roughly 25 city blocks surrounding its Hedley Park Place and Flanigan Square properties. Plans for “The Hedley District” include dozens of new office and condominium buildings, a seven-story hotel and a riverside promenade.

Crary describes First Columbia’s plans for downtown Troy as high quality New Urbanism.
ABOUT DUNCAN CRARY

In 2008, Crary established a self-titled consulting and public relations firm in Troy. His clients include authors, nonprofits and businesses. He has helped several Troy-based clients garner national news coverage. He is a board member of the Troy Rehabilitation & Improvement Project (TRIP), a member of the Rensselaer County Environmental Management Council, and often serves on panels for The Arts Center of the Capital Region. His website is: http://DuncanCrary.com
ABOUT FIRST COLUMBIA

First Columbia is a diversified real estate/investment organization committed to planning, developing, and operating high quality facilities. Its projects include corporate buildings, office campuses, medical complexes, senior housing, retail and high-tech facilities.
PUBLICITY IMAGES
For a high resolution photo of Crary and publicity images for First Columbia, visit: http://www.duncancrary.com/clients/FirstColumbia

For information, contact:

Victoria Harris, 518-213-1009

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